The numbers don’t lie, more than 4.1 people are using social media, and that’s a very interesting statistic, revealing the fact that the power of social media is unmatched. Social media apps like Facebook, Twitter, Instagram, YouTube, etc., are the perfect platforms for any individual or a group to set up, organize, and manage the social network.
Even for brands, social media has served its purpose. It has been the formula for success. Many brands have been using different social media apps to promote or market their product or services. The concept of reaching the maximum number of people across the globe through social media is impressive and never-failing.
The prime advantage of social media is that it is easier to use. Each app has a fantastic user interface and customized features that are specially designed considering the general users. Another benefit of social media is that it shows results rapidly. You may have come across something on social media that would have become the most trending in just 24 hours.
To connect with a global audience, create brand image, increase product sales and generate organic traffic, you need more than just posting on social media. It’s a step in the right direction, but you would still need a touch of creativity, openness, readability, visuals, and storytelling to catch the visitor’s attention.
In order to win an online presence, you have to think of a winning strategy. With relevant and unique content, you can target maximum audiences. We have referred some brands and their social media accounts, and we are excited to share with you some of the best social media campaigns by global brands. So, without further ado, let’s straight dive into it.
Top 5 Interactive Social Media Campaigns to Get Inspired in 2022
Starbucks has always been the brand that brings unique marketing and social media campaign that quickly connects with the audience. The organization is known for its eye-catching and out-of-the-box social media campaigns that target the majority of audiences of all ages.
Back in June 2019, Starbucks ran a campaign to celebrate Pride month and showed its immense support for the LGBTQ community. In the campaign, the firm has used colorful pictures of people from the LGBTQ community and shared stories and posts using hashtags #ExtraShotsofPride. The campaign was so successful and helped people know the unique life stories of the LGBTQ community.
Another campaign called ‘The Unicorn Frappuccino’ has also grabbed the attention of customers. It is essential to use creativity when you are marketing or promoting the same product every day. What more can you share every day with a coffee only? But, Starbucks has different ideas. They have launched a one-week campaign introducing three favorite things of users: Magic, Unicorn, and Bright Colours.
Covid-19 had definitely hit the world very hard, leaving no option but work online. In day-to-day life, virtual meetings with office colleagues, family, and friends have become a routine. Many brands have used this situation to address their social media marketing campaign as having an online presence has multiple benefits in this virtual shift.
Zoom is a video conferencing tool, and it has launched an impressive social media campaign to increase brand awareness. Besides, they have managed to drive new users to utilize their product. Virtual Background content and give-away have made sure that Zoom hit the right note in targeting more audiences.
In this social media campaign, Zoom asked its users to post a picture or video clip using its virtual background feature. And, every month, Zoom would announce three lucky winners on their social channels and award them with a branded items.
For more than 20 years, Dove’s focus has always been the core value of inclusivity, natural beauty, and positive body image. All their social media campaign is designed considering those three essential elements.
As a marketer, one should always know the importance of loyal followers and social media influencers. Dove does exactly that; the latest campaign known as #PasstheCrown is the perfect example of how Dove lets users embrace and express their natural beauty on social media platforms.
This social media campaign encourages women to embrace their natural hair. The idea adds more value to the fact that one should never hide their natural beauty, and we should understand that it’s about accepting and acknowledging the differences we have as normal human beings.
Globally acknowledged as a rich brand, Apple has always found a way to introduce its community and market its feature-rich product through innovative social media campaigns. #ShotOniPhone is one such successful social media campaign that helped the organization showcase the brand’s uniqueness.
User-generated content has a massive impact on making a brand look more authentic. When people start sharing photos using #ShotOniPhone, it eventually benefits Apple. It helps their product ratings, it helps them establish new marketing tactics, and more importantly, it targets users across the globe.
The specific hashtag has been used more than 16 million times on Instagram, so you can imagine how great exposure Apple had with the help of this simple yet effective social media campaign.
As brand, you should always focus on reverting to your users’ queries. And, if you can do it in an interactive and funny way, you are more than welcome to do so. Amazon followed the same concept that brands innovatively use to leverage user-generated content.
Just by responding to users’ tweets or posts, Amazon manages to activate their community on different social media platforms. For example, Amazon replied to a tweet and shared it on Instagram as well. This includes two significant marketing strategies: the use of humor and cross-platform promotions.
When a brand replies to particular users’ comments or posts, they feel acknowledged as one would always love to be in the public eye. They will always appreciate you for your efforts in commenting on their post in a public manner.
Apart from the brands mentioned earlier, you can find amazing and globally renowned brands that efficiently and creatively use social media and run campaigns to target the maximum audience. The more innovative your social media campaign is, the more you can establish yourself as a brand.
We hope this article will help you create an impressive social media campaign. If you have such creative social media campaign concepts, do share them with us in the comment section below.