The first impression of your business is paramount to its success. Website design is the foundation of successful lead generation and increased sales. With a strong online presence, your business will grow under the power of a well-executed website that defines who you are as a company and positions you as a market leader.
Website design is one of the most important elements for any successful business as it gives you a competitive edge over others. Due to the growing popularity and easy availability of the internet, people prefer to browse through websites for the search of required information rather than simply looking for them in phone-books and yellow pages. This has therefore made web designing an important aspect for companies who want to make their presence felt among the rest of the competitors through websites.
Website design is a key factor in the success of your website. A website’s content must be designed to be both useful and interesting to its visitors. At the same time, it must be easy to navigate. A great way to meet these goals is by creating a site with a clear hierarchy and text links. Text links help search engine spiders crawl your site and give users who have images turned off or who are on-screen readers an alternative to image map navigation. If you wish to hire a professional website designing company, then reach out to DesignViva. They offer the best of design at the most affordable price and with a lot of options available.
Mistakes one should avoid while designing a website an unprofessional or outdated website does not make a good first impression. You could be using the incorrect font, color, or spacing for your text. As a result, it became essential to take design seriously and know the mistakes you should avoid while designing a website, which is listed below:
- No Analytics to Measure Performace-
Design a website that can drive people to convert. Know your buyer’s persona and create strategies to engage with them. One of the grave mistakes you must avoid is not tracking the performance of your site. Setting up analytics would be the first thing you need to do before going live. Analytics is one of the most important parts of running a successful website. You will be able to see how many people are visiting your website and where they’re coming from, how long they stay on the site, how many pages they visit, where they exit the page, etc. Most importantly, it helps you learn your users’ behaviour and, accordingly, you can optimise your website.
- Lack of a clear and appropriate Call to Action (CTA)–
When designing a website, one of the fundamental tasks is creating a prominent call to action, or CTA. A CTA button is a clear, concise instruction to a visitor of your website to prompt action of their own, such as purchasing a product or subscribing to your newsletter. Call to action buttons are vital for getting the visitors’ attention, thereby increasing conversions. Call to action buttons should have a prominent position on your homepage–ideally above the fold. Make them big and big enough, use contrasting colors, keep their function clear, create a strong visual hierarchy with the CTA button placed above its surrounding text, and incorporate microcopy carefully. If you need proper professional assistance, then contacting DesignViva can be a great option as they offer the best graphic and website design in accordance with your needs, crafted by professionals from across the globe.
- Using multiple fonts-
Many web developers have been practising “creative” or “different” designs for years, but experts say there are some common design mistakes that can make your site more difficult to read and navigate – and drive away potential business.Among them: using too many fonts. As a rule of thumb, you should use no more than three different font styles in one document. Messaging and signals are delivered through the use of fonts – both in the style of type but also in their positioning on a page. It is not uncommon for a lot of fonts to find their way into a design. However, it’s always good practise to limit the number of different font families being used (usually no more than two or three).
- Adding poor quality images-
Images are one of the most important elements on any website. They help users grasp information quickly and also add visual appeal to your page. A page full of words can often appear boring and monotonous, so images can help breathe life into it. But using low-quality images is not the right way to go. Because such images do not depict the idea you want to convey and can be detrimental to your online business, And using poor-quality images on your website will show your audience that you don’t care about their visual experience. You would never give a client a coffee stain on your company’s logo as an invoice, so why post low-resolution or pixelated pictures on your website? Using high-quality images will stimulate your viewers and impress them with the level of professionalism that your business maintains.
- Screen optimization-
As technology progresses and the devices accessing websites become more innovative, the number of screen sizes to design for has skyrocketed. For a long time, designing for mobile meant we could look only at iPhone and Android media queries when working out what screen size to use. With new screen sizes on hundreds of mobile devices and ever-increasing screen sizes on bigger devices, it can seem like there’s an impossible number of screens to design within the mind. Optimising your website template for all screen sizes is one of the steps you should not avoid while designing a website. When designing a website, you should not only consider how it will appear on a desktop computer and not on a mobile device.You need to carefully plan your website template to suit all screen sizes. As per the Google algorithm, if you are not optimising for mobile devices, then your desktop site will rank well down. This’ll affect your website conversions.
- No proper SEO rules-
SEO stands for “search engine optimization,” and it involves the process of improving website traffic through organic search engine results. It is simply the art of optimising websites to get organic traffic to increase the visibility of a site in search engines. Optimizing on-page is the first step in any SEO strategy, and it includes title tags, Meta descriptions, internal linking, URL structure, and content optimization. You just need to design the page in such a way that it won’t take more than 4 seconds to load. This is one of the parameters search engines consider while ranking your website. If you want to be successful in the world of digital marketing, you must have a strong SEO strategy. Without doing proper SEO, you’ll miss out on several opportunities, and your target customers won’t be able to reach your website.
To conclude, everyone has their own unique opinion about what makes for a good design. But there are some principles that define good web design. These include making your site accessible to people of all abilities so they can view as well as use your website. Also, make sure to use a strong narrative voice that tells customers what your site is all about while being informative and exciting at the same time. And according to me, hiring a professional would be a great decision, and for that, DesignViva would be the best choice to make as they offer the best graphic designers from across the globe who will create the best designs in accordance with your needs.